Current:Home > MyAdidas finally has a plan for its stockpile of Yeezy shoes -LegacyBuild Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-28 01:11:18
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (4446)
Related
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Credit report errors are more common than you think. Here's how to dispute one
- Josef Newgarden wins second straight Indianapolis 500
- Batting nearly .400 with Padres, hitting wizard Luis Arráez has been better than advertised
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Cpl. Jessica Ellis died in Iraq helping others. Her father remembers his daughter and the ultimate sacrifices military women make on Memorial Day.
- Notre Dame repeats as NCAA men's lacrosse tournament champions after dominating Maryland
- First-place Seattle Mariners know what they're doing isn't sustainable in AL West race
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Gwen Stefani and Gavin Rossdale Share Rare Photos of Son Kingston on His 18th Birthday
Ranking
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Texas runoffs put Republican Rep. Tony Gonzales, state’s GOP House speaker in middle of party feud
- Patricia Richardson says 'Home Improvement' ended over Tim Allen pay gap
- Diplomatic efforts for Israel-Hamas hostage talks expected to resume next week, sources say
- 'We're reborn!' Gazans express joy at returning home to north
- Paris Hilton Shares Adorable Glimpse Into Family Vacation With Her and Carter Reum's 2 Kids
- Rodeo star Spencer Wright's son opens eyes, lifts head days after river accident
- European space telescope photos reveal new insights in deep space
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
As Atlantic hurricane season begins, Florida community foundations prepare permanent disaster funds
Alex Wennberg scores in OT, Alexis Lafreniere has highlight-reel goal as Rangers top Panthers
Kolkata routs Hyderabad by 8 wickets in Indian Premier League final, wins title for third time
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Ben Stiller and Christine Taylor's 22-Year-Old Daughter Ella Stiller Graduates From Juilliard
Josef Newgarden wins Indy 500 for second straight year after epic duel: Full highlights
Christopher Bell prevails at NASCAR's rain-shortened Coca-Cola 600